It’s well past the time to look for dancing shoes now as AmaGroove Vol. 001‘s forthcoming offering, dropping this coming Friday, on the 15th of August, doesn’t beg for one to get ready but to start moving the second the beat drops. Titled “BOOM!”, the high-octane single features contributions from Una Rams, Zanah Afrikan, as well as Amunda, forming a trinity to excite the dance floor with kinetic vocal performances, phonetic chants, and call-and-response deliveries that will no doubt hasten the blood flow of those whose bodies surge with the electronic pulses of the song.
An electro-house song engrained with dance music tinctures, “BOOM!”, as brief as it is with a playback time of two minutes and fourty-one seconds, lives up to its name, with Rams’ larger-than-life entrance into the song: “What we gonn’ do? Please, and thank you! Show you move, come with your groove! Hah Hah!” With its ol’-school sonic texture reminiscent of disco and electro-tech of the 90s era, “BOOM!” is a club-style track that aims to entice one’s feet to disobey, with Una’s hook and songwriting daring the listener to cast off all restraint and surrender to the whims of the song and the possession of the production’s rhythms.
Una Rams | SUPPLIED
Performed in multiple languages native to South Africa, the trio’s song shines with brilliant and locomotive imagery of the club scene, from descriptive songwriting which delineates the dance floor rippling with an ocean of frenzied people waving their hands to descriptions of clubgoers dancing under the shower of strobe lights. Zanah Afrikan’s energetic performance injects the zing of dancehall and some flavour of hip-hop to the song with her full-mouthed bending of syllables and drawn-out vocal delivery, before she takes it back to Mzansi groove culture with the spice of Zulu, painting verbal pictures of people altogether surrendered to the music, bleeding sweat, heating up the floor with their moves, and spinning their heads while twerking to the sounds ricocheting off the walls.
The song approaches its end with a collective chant – “There’s a vibe over here! Vi-vibe over here!” – not only heralding the end of the song but the beginning of an urban ceremony that promises fun, getting loose, and letting go. At the surface, “BOOM!” is a hedonist’s anthem and a party-starter designed to get the veins hot and running. But on a deeper level, it’s a mural of the life that exists within the rumbling walls of clubs, a collision of worlds which celebrate individual differences through wild living and the reckless abandon of having a little good time.
Zanah Afrikan | SUPPLIED
Amunda | SUPPLIED
