When Una Rams positions his music, the word timeless is never far behind. It’s this very quality that allows him to reach back into music he first created as far back as 2017 and breathe new life into it, as he has with his latest reimagined song “priceless possession” — a timeless ode to love.
This rebirth was less about rewriting and more about refining, particularly on the production side. Una Rams explains that while the sound has been elevated, the heart of the song — its lyrics and melodies — remains untouched, holding onto the essence that made it special in the first place.
Una Rams | SUPPLIED
The track marks the second single from his highly anticipated debut album, meet me at the altar. The project follows two EP releases that have carried him through the earlier stages of his career. The album’s first single, “ndi a mufuna” — released in February — was a deeply personal offering, crafted as a love letter to his wife, Ntando Rambani.
This recreation, produced by C-Tea, J-Smash and Raven, was also born from the need of evolving with time.
“I knew what I had was a demo and what I want to offer the people – especially from a debut album – is a complete song. So it felt necessary to go back to studio and rework all the things that didn’t feel right or weren’t there,” he shares.
Una Rams and Ntando Duma | SUPPLIED
“priceless possession” is a song he first heard in a dream in 2019, Una Rams shares.
“I woke up and quickly recorded it on my phone. But even with the work we put in, during a time when I was sick and it was evident even in my voice, the years of growth personally and in skill have equipped me to reimagine that vocal, especially at a time when the context of that song has changed,” which is the opposite of what he was going through way-back-then, he opens up.
“At that time, I was in a tail-end of a relationship so I wouldn’t necessary say it was inspired by the person I was with at that time but also hearing a song in a dream could mean many things. It’s just crazy to me how the words I was hearing then ring true today,” further opening up that he’s always dated for married. A true romantic at heart, if you ask me.
Afrofusion was the sound that he (they) aspired for with the song adding also that the song can be interpreted to whatever is priceless to each individual. To him, it is love – shares the 29-year-old.
“You can’t put a price to it,” reflecting also on how having kids can also reframe that meaning.
Una Rams | SUPPLIED
This song is sung in both English and Tshivenda, like many the songs on the album – which is a reflection of his life story on his 13-track album.
Reflecting on the album itself, Una Rams shares how finally releasing it, which delayed from April to September 24th, still feels like a dream to him.
“At the beginning of the year, I knew I would release an album and because there was work still being done, I didn’t get to feel as much as I am right now. It is so exciting. It feels like finally getting to breathe – letting that out is a huge relief.”
The desire of forming part of people’s stories, as he is sharing his story through music, still remains.
