Flo Milli’s rise to stardom has been nothing short of intoxicating. From dropping hard bars in cyphers and chart-topping hits to picturesque music videos, the twenty-two-year-old rap princess has kept us salivating for more. Building on the momentum, Milli recently dropped “Conceited” along with its filmic music video. Produced by Fyre, Trinidad James, and Kosine, the braggadocious track is said to be the lead single for her newly announced debut album, You Still Here, Ho?
The panoramic “Conceited” visuals complement the song’s fiery bars and energetic beat. Flo Milli portrays alpha energy, exuding powerful and unfaltering confidence – conceitedness if you will. Known for being a hood Black girl aesthetics champion, the rapper unapologetically adorns big hoop earrings, a lengthy weave, and repeatedly flashes her bold acrylic nails. Further showcasing the beauty of noir culture, Flo Milli gets her fleek on at a salon, which is notoriously known to be a chill spot in the Black community. Completely ignoring the stigma around Black girls wearing weaves and wigs, the “Conceited” music video also showcases wig mannequins displayed at the salon.
Being a proud brown-skinned woman, Flo Milli remains intentional about representing Black women like her since her formidable debut. The rapper has included brown-skinned women in the visuals for hit songs, such as “In the Party”. The illustration of Black sisterhood in the music video, which sees other brown-skinned Black women surround the rapper in the salon, captures Flo Milli’s determination to represent Black women.
Flo Milli rejects potential suitors in the music video, corresponding with the song’s catchy hook: “feelin’ myself, I’m conceited.” Her nonchalance toward the romantic advances made by men in the video also corresponds with the lyrics “I don’t need his money, b****, I have enough”, which is often the theme in most femme rap music.
Throughout the music video, Flo Milli reiterates that she’s invincible, rapping: “I’ve been that b**** since a fetus.” The rap princess proclaims that she has earned her stripes and refuses to accept anything less than what she deserves.
Flo Milli’s attitude and cocky energy promote a message of liberation. The song’s audacious lyrics and aesthetics encourage radical independence.
