Atlanta-born trap sensation Lil Baby has stoked the fire of his third studio album, It’s Only Me (2022), with the release of its seventh music video. On the Fridayy-assisted ‘Forever‘ track, the twenty-eight-year-old rapper reunited with director Cameron Busby to spin a visual tale of romantic nostalgia from the R&B tune, which peaked at number eight on the Billboard 100 chart.
Fridayy carpets the entrance of the song with his soothing chorus, crooning in all-white as stares at a blazing bonfire spitting sparks. “I know you miss me / Who it’s gon’ be if it ain’t me, lil’ baby?” the ‘God Did’ hook man sings, setting up his host who sits on the beach sands staring out at the waves.
The music video transitions between miscellaneous scenes centred around Lil’ Baby and his love interest. One scene sees them embroiled in an emotional argument before the visuals switch to a much more idyllic period of them having fun at the beach.
These visuals stay faithful to the source material it was adapted from, with the first portion depicting toxicity (“Bae, stop playin’, I’ll beat your ass”), while the happier half represents the lovesick lyrics: “Haven’t seen you in three months, I miss you, can I see you, bae?”
The climactic scene of ‘Forever‘ sees Lil Baby’s love approach his whitewashed palatial mansion before she burns a vase of flowers. As the flames engulf the plants, the music video rewinds to all the scenes of the past, mimicking the narrative of a life flashing before one’s eyes right before death.
The scene runs parallel to the beginning of Lil Baby’s final verse, in which he raps: “Thinkin’ how we played out”, before going through a recollection of past events and feelings just as the visuals display.
‘Forever‘ caps the love story with a shot of the two lovers sitting next to each other, the lover leaning on Baby as they both look out into the vast turquoise ocean.
Watch “Forever”:
